"Marketers have to think about the complete and sometimes complex path to purchase and how to influence and create consistency every step along the way."
"I love that I'm in a business that's all about sharing real opinions. I feel like everything I've ever done professionally has lined-up perfectly with my own interests and led to this point."
Of | Mercer | "Career Profile: Lisa Pearson"
"Bazaarvoice CMO Lisa Pearson discusses her view on user-generated content and visual storytelling."
PRWeek | Visual Storytelling
"Consumers have lost interest in the idealized ad campaigns that brands have created for their products. Instead, they want to know about the actual user experience which reviews provide."
"Lisa Pearson, CMO at Bazaarvoice, said the company would like the mark to become shorthand for consumers that the reviews they are reading have been authenticated by a third party. The company – who says 400 million people per month use its network to share opinions – vets reviews using both technology and human analysis."
AdAge | Bazaarvoice Launches Trust Mark
"Lisa Pearson talks to 3M about her insights on the buying behaviors of Gen Y and trends of social media."
3M Think Tank | Keynote: Lisa Pearson
"Q&A with Lisa Pearson, CMO, Bazaarvoice online review network."
The Economist Group | Lean Back CMOment: Keeping online reviews honest
"Lisa Pearson, CMO of the review platform Bazaarvoice, talks about why consumer trust in reviews will erode without better authenticity standards."
The Holmes Report | Q&A With Bazaarvoice CMO Lisa Pearson On Reviews + Reputation
"When Lisa Pearson joined Bazaarvoice in 2011 after a successful and rich background in traditional marketing, she was faced with the vagaries of the exploding digital marketing world."
"I am the CMO of Bazaarvoice. I oversee demand generation and our global corporate brand, which includes PR, analyst relations, social presence, field and product marketing, and events such as our flagship Social Commerce Summit."